Sports science and technology, adding value or just adding data?

This week we have a general discussion about whether sports science and data is adding value to coaching methods or whether it's actually distracting from the basic, underpinning principles of performance. If you're not using gadgets, power meters, data, strava and similar tech, you may be labelled as 'old fashioned' but just how much extra value does it provide? Endurance sports can be very simple, maybe we're making them too complicated?